Last updated: August 2026

1. About This Policy

AL MARFA HOTEL - L.L.C - O.P.C, trading as Mirfa Hotel ("the Hotel", "we", "us" or "our"), operates https://www.mirfahotel.ae.

We respect the privacy of our guests and are committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, store, disclose and protect personal information through our website, reservation channels, electronic communications, hotel services, and during visits to or stays at the Hotel.

2. Information We May Collect

Depending on how an individual interacts with us, we may collect:

• Name, nationality, date of birth and contact details.
• Reservation, arrival, departure and accommodation details.
• Passport, Emirates ID, or other identification information where required for check-in or by law.
• Payment, deposit, refund and transaction information.
• Guest preferences, special requests and service history.
• Dietary, accessibility or health-related information voluntarily provided to fulfil a guest request.
• Communications made through email, telephone, website forms, messaging applications or other channels.
• Website and device information, including IP address, browser type, visited pages and access times.
• CCTV, access-control or other security information collected at the property.
• Any other information voluntarily provided to us.

Where payment information is processed through an authorized payment provider, the Hotel may receive only limited payment details and transaction confirmation.

3. How We Collect Information

We may collect information:

• Directly from guests.
• Through our website, enquiry forms and reservation channels.
• Through authorized booking and travel partners.
• Through hotel reservation and property-management systems.
• Through guest communication and Smart Check-in services.
• From another person making a reservation on a guest's behalf.
• From government or regulatory authorities where legally permitted.

4. How We Use Information

We may use personal information to:

• Process, confirm, modify or cancel reservations.
• Provide accommodation, dining and other hotel services.
• Complete guest registration and check-in.
• Verify identity and comply with legal or regulatory requirements.
• Send booking confirmations, pre-arrival information and Smart Check-in invitations.
• Process payments, deposits, refunds and invoices.
• Respond to enquiries, requests, complaints and feedback.
• Manage guest preferences and improve our services.
• Protect guests, employees and hotel property.
• Prevent fraud and manage security incidents.
• Maintain legally required operational, financial and accounting records.
• Send promotional communications where consent has been provided or where otherwise permitted by law.

We process personal information where necessary to provide requested services, comply with legal obligations, protect legitimate business interests or where consent has been provided.

5. Online Reservations and Guest Communications

When a guest makes a reservation through our website or another reservation channel, their information may be processed by authorized booking and reservation technology providers.

We may also use authorized service providers to deliver reservation confirmations, pre-arrival information, Smart Check-in services, and other guest communications through email and messaging applications.

These providers may process limited guest and reservation information only as necessary to provide the relevant services. Their own privacy terms may also apply when guests use independently operated platforms.

6. Sharing of Information

Where necessary, we may share personal information with:

• Booking and reservation service providers.
• Property-management and hotel technology providers.
• Guest communication and Smart Check-in providers.
• Payment processors, banks and payment gateways.
• Website hosting, cloud, email, analytics and IT-security providers.
• Travel agents, online travel agencies and corporate booking partners.
• Professional advisers, auditors and insurers.
• Government, law-enforcement and regulatory authorities where required by law.

We require authorized service providers to handle personal information only for the agreed purposes and in accordance with applicable requirements.

7. International Processing

Some authorized service providers may process or store personal information outside the UAE. Where this is necessary, we will take reasonable steps to ensure that the information is handled in accordance with applicable data-protection requirements.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies for essential website functions, security, remembering visitor preferences, website performance and analytics where enabled. Visitors may manage cookies through available website controls or their browser settings. Disabling certain cookies may affect some website functions.

9. Marketing Communications

Where permitted, we may send hotel news, promotions and offers. Recipients may unsubscribe at any time by using the unsubscribe option provided in the communication or by contacting the Hotel. Unsubscribing from marketing will not prevent necessary reservation or service-related communications.

10. Data Retention

We retain personal information only for as long as reasonably necessary to provide hotel services, maintain legally required records, resolve disputes, protect legal rights and meet regulatory requirements. Retention periods may differ depending on the type of information, its purpose and applicable legal requirements.

11. Data Security

We use reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration or disclosure. However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

12. Privacy Rights

Subject to applicable law, individuals may contact us to request:

• Access to information held about them.
• Correction of inaccurate or incomplete information.
• Cessation of marketing communications.

We may need to verify the requester's identity before processing a request. Certain information may need to be retained to meet legal or regulatory requirements.

13. Children's Information

Information relating to children should be provided by a parent, guardian or responsible adult. We process children's information only where necessary for reservations, hotel services, safety or legal requirements.

14. Third-Party Websites

Our website may contain links to independently operated third-party websites or services. The Hotel is not responsible for their content or privacy practices. Visitors should review the relevant third-party privacy policies before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy when our services, systems or legal obligations change. The latest version and effective date will be published on this page.

16. Contact Us

For privacy-related questions or requests, please contact: